Pricing and sales data combined into a single view of the market

Before

A question about current sales results, margins or distributor prices was typically passed to the analytics team and returned as a report several hours or days later. The data was available in different systems, with some of it stored in spreadsheets maintained by different people. There was no single place where anyone could quickly see what was happening in the market.

Discovery

A short discovery process identified two specific directions: easier access to company data for decision-makers, and visibility into how the client's products were priced and presented by distributors. Both could be tested quickly without launching a full-scale project.

What we tested

• Company data at your fingertips — can a decision-maker check results independently and receive a ready-to-use overview without waiting for IT or searching spreadsheets manually?
• A view of the product on the distributor's shelf — can information on the price and presentation of the client's products in distributor stores be collected automatically in one place, including category, neighbouring products and price positioning?

What changed

Instead of searching spreadsheets, systems and distributor websites manually, the client gained a faster way to collect the information needed for sales decisions.

Client decision

The prototypes confirmed that the direction was viable. We now work with the client on an ongoing basis, developing further areas step by step.